Modules for Marketing Information System MIS

$9

This module offers a comprehensive overview of the Marketing Information System (MIS), detailing its definition and importance. It explores sources of marketing information and the marketing research process, covering both qualitative and quantitative methodologies.

The module defines the marketing mix, emphasizing the 4 P’s: Product, Price, Promotion, and Place (Distribution). It also introduces the 7 P’s, which include Physical Evidence, People, and Process. Additionally, the text covers Lauterborn’s 4 Cs: Consumer Wants and Needs, Cost, and Communication.

Purchase now to gain valuable insights to enhance your understanding of MIS and support your professional development!

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