Modules for Marketing Information Systems in an organization

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Modules for MARKETING INFORMATION SYSTEM MIS.

Description

Modules for Market Information Systems in an organization

1. Introduction and definition of Market Information System in an organization

 

Chapter One

2. What are the source of Marketing Information System

3. Clients and Researchers: General overview details

4. What is Marketing research in the organization, General overview details

 

 Chapter Two

5. What is the role of marketing research in an organization

6. Marketing research process: General overview details

7. What are the types of research in the organization

8. Two main types (commonly used) of research data in the organization (i.e quantitative and qualitative research data)  

 

Chapter Three

9. MARKETING MIX: PRICE 

10. MARKETING MIX: PROMOTION

11. MARKETING MIXDISTRIBUTION (PLACE)

12. Seven Ps” marketing model that adds to the previous four Ps mentioned,

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