Understanding Market strategy: Skills and insights needed for successful B2B Marketing

Description

Table of Contents

1. Introduction to Market Strategy in an organization

Chapter One

2. What are the practical Marketing strategies we can come across in an organization: Types

(Effort to eliminate marketing reduction in business)

3. What is DEMARKETING principles in an organizational system

 Chapter Two

4. What is the process of formulating an Advertising strategy in an organization?
5. Strategies of Promotion mix: Media strategy in an organization
6. What is the Personal selling process in an organization
7. Strategies of Promotion mix: Sales promotion in an organization
8. Strategies of Promotion mix: Publicity and PR

Chapter Three

9. Distribution system: criteria for distribution system in an organization
10. Sales strategic and tactics decision in an organization
11. The structure of the communication plan model in an organization
12. Communication plan model: Selling process. criteria for selling process in an organization
13. Communication plan model: Public relation PR. criteria for public relations in an organization

Chapter Four

13. Communication plan model: Publicity. criteria for publicity in an organization
14. Communication plan model: Sales propaganda. criteria for sales propaganda in an organization
15. Communication plan model: Advertising. criteria for advertising in an organization

Chapter Five

16. Communication plan model: Sponsorship. criteria for sponsorship in an organization
17. Communication plan model: Merchandise. criteria for merchandise in an organization
18. With special reference to your international market apply the seven communication plan model scenario for your justification.

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