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Understanding Market strategy: Skills and insights needed for successful B2B Marketing

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Organizations from time to time are finding it difficult to establish a good structure and dimensions to their marketing strategies in B2B marketing. Nor find it problematic to acquire new skills and insights needed to move their B2B marketing structure and achieve a competitive advantage in the competitive market.

This textbook will help you to:

1. Recognize WHY and WHAT is the necessity of marketing strategies we can come across in practical terms and HOW to handle them for a successful B2B marketing structure

2. Identify strategy of eliminating irrelevant market segments

3. Determine the keys to the successful marketing skimming strategy we have in practical terms

4. Hints on how to conduct various types of branding strategy we have in practical terms

5. Analyze the essential steps in the branding strategies model we can come across in practical terms

Description

Table of Contents

  1. Introduction to Market Strategy in an organization

Chapter One

  1. What are the practical Marketing strategies we can come across in an organization: Types

(Effort to eliminate marketing reduction in business)

  1. What is DEMARKETING principles in an organizational system

 Chapter Two

  1. What is the process of formulating an Advertising strategy in an organization?
  2. Strategies of Promotion mix: Media strategy in an organization
  3. What is the Personal selling process in an organization
  4. Strategies of Promotion mix: Sales promotion in an organization
  5. Strategies of Promotion mix: Publicity and PR

Chapter Three

  1. Distribution system: criteria for distribution system in an organization
  2. Sales strategic and tactics decision in an organization
  3. The structure of the communication plan model in an organization
  4. Communication plan model: Selling process. criteria for selling process in an organization
  5. Communication plan model: Public relation PR. criteria for public relations in an organization

Chapter Four

  1. Communication plan model: Publicity. criteria for publicity in an organization
  2. Communication plan model: Sales propaganda. criteria for sales propaganda in an organization
  3. Communication plan model: Advertising. criteria for advertising in an organization

Chapter Five

  1. Communication plan model: Sponsorship. criteria for sponsorship in an organization
  2. Communication plan model: Merchandise. criteria for merchandise in an organization
  3. With special reference to your international market apply the seven communication plan model scenario for your justification.

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