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Transform your marketing decision’s making through marketing information system MIS

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Why Is Market Information System Important? Market Information System significantly helps in controlling marketing operations, not only that it distributes relevant information to the marketers who can make efficient decisions related to marketing activities.

This textbook will help you to:

  1. Understand why market information system is important to the marketers
  2. Develops a better understanding of marketing information system
  3. Understand what is the main source of marketing information system
  4. Brings clarity to what is the marketing research process
  5. Understand what is the Marketing mix: Four P’s used by marketers throughout the world
  6. Understand what are the Seven P’s marketing model that adds to the aforementioned Four P’s used by marketers throughout the world

Description

Table of Contents

  1. Introduction and definition of Market Information System in an organization

Chapter One

  1. What is the source of Marketing Information System
  2. Clients and Researchers: General overview details
  3. What is Marketing research in the organization: General overview details

 Chapter Two

  1. What is the role of marketing research in an organization
  2. Marketing research process: General overview details
  3. What are the types of research in the organization
  4. Two main types (commonly used) of research data in the organization (i.e quantitative and qualitative research data)

Chapter Three

  1. MARKETING MIX: PRICE
  2. MARKETING MIX: PROMOTION
  3. MARKETING MIXDISTRIBUTION (PLACE)

12. Seven Ps” marketing model that adds to the previous four Ps mentioned

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