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The right key that opens the doors to your key customers-Key Account Management KAM

10 $

Why Is Key Account Management Important? Key Account management is significant to an organization’s sustainable, long-term growth and require a substantial investment of both time and resources. KAM is very important because it allows the companies to find the right keys that open the doors of their key customers, knowing what they need and satisfy the needs according to their requirements.

This textbook will help you to:

  1. Understand ’what’ and ’Why’ the Key Account Account Management
  2. Develops a better understanding of Key Account Management
  3. Understand what are the main task of the Key Account Manager
  4. Brings clarity to what managerial functions of KAM in the organization is
  5. Understand what are the qualities skills, roles and responsibilities of a Key Account Manager for performance effectiveness
  6. Understand what are the reasons for the use of KAM in the organization
  7. Handle strategically KAM process effectively and efficiently in the organization.

Description

Table of Contents

  1. Introduction to Key Account Management KAM

Chapter One

  1. What are the functions and responsibilities of Key Account Management KAM
  2. What are the significant skills needed to achieve success for Key account manager in the organization
  3. What are the roles and responsibilities of key account managers in the organization
  4. What are the reasons for the use of Key Account Management in the organization

 Chapter Two

  1. What are the Key Account Management process of the organization
  2. What are the Key Account Management four contents of the organization

Chapter Three

8. Key Account Management four contents: Business development ( focus on M.O.S.T analysis)

9. Key Account Management: Key account plan on business development

10. Key Account Management: Key account plan on the action plan

11. Key Account Management: Key Account plan on to-do-list for Key Account Management and separate key account management members

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