Modules for Market Strategy in an organization

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Module for MARKET STRATEGY,

Description

Module for Market Strategy in an organization

  • Introduction to Market Strategy in an organization

Chapter One

  • What are the practical Marketing strategies we can come across in an organization: Types(Effort to eliminate marketing reduction in business)
  • What is DEMARKETING principles in an organizational system

 Chapter Two

  • What is the process of formulating an Advertising strategy in an organization?
  • Strategies of Promotion mix: Media strategy in an organization
  • What is the Personal selling process in an organization
  • Strategies of Promotion mix: Sales promotion in an organization
  • Strategies of Promotion mix: Publicity and PR

Chapter Three

  • Distribution system: criteria for distribution system in an organization
  • Sales strategic and tactics decision in an organization
  • The structure of the communication plan model in an organization
  • Communication plan model: Selling process. criteria for selling process in an organization
  • Communication plan model: Public relation PR. criteria for public relations in an organization

Chapter Four

  • Communication plan model: Publicity. criteria for publicity in an organization
  • Communication plan model: Sales propaganda, criteria for sales propaganda in an organization
  • Communication plan model: Advertising. criteria for advertising in an organization

Chapter Five

  • Communication plan model: Sponsorship. criteria for sponsorship in an organization
  • Communication plan model: Merchandise. criteria for merchandise in an organization
  • With special reference to your international market apply the seven communication plan model scenario for your justification.

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