Marketing Plan and Marketing Strategy in an organization

150 $

Who needs to attend:

Marketing manager, sales & marketing manager, marketing professionals and consultant, organizational marketing executives.


Modules for the Marketing plan and marketing strategy in an organization

  • Marketing plan: Introduction, meaning and definition

Chapter One

  • Benefits of preparing a marketing plan in an organization
  • Key characteristics you need to bear in mind when preparing a marketing plan in the organization
  • Marketing Strategy in an organization: General overview details
  • Outline tactics for marketing implementation
  • Compile budget for marketing strategy implementation in the organization

 Chapter Two

  • Documents proposal for marketing strategy in an organization
  • How do an organization carry out/ execute marketing strategy in their system
  • Summary contents for preparing marking plan in the organization
  • Marketingand Strategy: General overview details
  • Marketing reduction in an organization

Chapter Three

  • Demarketing principles: General overview details
  • Branding strategy: General overview details
  • Branding strategy: Corporate brand
  • Branding strategy: Range branding
  • Branding strategy: Multibrands
  • Branding strategy: Distributor brand

Chapter Four

  • Branding strategy model: General overview details
  • Branding strategy: Promotion
  • Strategies of the Promotion mix.
  • Strategies of the Promotion mix: Creative strategy

Chapter Five

  • Process of formulating Advertising strategy
  • Strategies of Promotion mix: Media strategy
  • Personal selling: General overview details
  • Strategies of Promotion mix: Sales promotion
  • Strategies of Promotion mix: Publicity and PR

Chapter Six

  • Distribution system: criteria for distribution system
  • Sales strategic and tactics decisions
  • Communication plan model in an organization
  • Communication plan model. Selling process and the criteria for selling process in an organization
  • Communication plan model. Public relations and PR and the criteria for Public relation and PR

Chapter Seven

  • Communication plan model. Publicity and criteria for the publicity
  • Communication plan model. Sales propaganda and criteria for sales propaganda
  • Communication plan model. Advertising and criteria for advertising

Chapter Eight

  • Communication plan model. Sponsorship and criteria for sponsorship
  • Communication plan model. Merchandise and the criteria for merchandise
  • With special reference to the international market, apply all the seven model highlighted above to your study


Benefits of the marketing plan and marketing strategy and marketing information system, marketing mix training materials to the clients, It will throw more light to the understanding of the followings:

  1. Benefit in preparing a marketing plan for your new business ventures
  2. Key characteristics you need to bear in mind when preparing a marketing plan.
  3. Prepare strategies: Marketing strategy.
  4. Outline tactics for marketing strategy implementation
  5. Document proposals for marketing strategy
  6. Marketing and Strategy: An overview of details
  7. Summary contents for preparing marketing plan documentation
  8. Branding strategy: An overview of details.
  9. Promotion: An overview of details
  10. Distribution System: An overview of details
  11. Selling process: An overview of details
  12. Public relations: An overview of details
  13. Publicity: An overview of details
  14. Sales propaganda: An overview of details
  15. Advertisement: An overview of details
  16. Sponsorship: An overview of details
  17. Merchandising
  18. Marketing Information System (MIS) an overview in details, definition.
  19. Role of marketing research
  20. Types of research: An overview in details e.t.c
  21. Marketing mix: An overview in details
  22. Marketing within strategy and strategy within marketing: An overview in details

Other benefits: Our training modules will help the clients to identify the necessary result-oriented skills in marketing plan and strategies, marketing information needed to thrive for growth and ROI and increase profit margin, understand the requirements of the customer and carry out a framework needed to achieve a formidable result.


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