Modules for Marketing Plan and Marketing strategy (Marketing Information System (MIS) Marketing within strategy and strategy within marketing)

  1. Introduction
  2. Benefit in preparing a marketing plan
  3. Key characteristics you need to bear in mind when preparing a marketing plan.
  4. Prepare strategies: Marketing strategy.
  5. Outline tactics for marketing strategy implementation
  6. Compile Budget for marketing strategy implementation
  7. Document proposals for marketing strategy
  8. Plan execution for marketing strategy
  9. Summary contents for preparing marketing plan documentation
  10. Marketing and Strategy: An overview of details.
  11. Market reduction: An overview of details
  12. Various Types of Eliminating Market reduction failure in a practical sense (market strategy in place)
  13. Demarketing principles: An overview of details.
  14. Branding strategy: An overview of details.
  15. Branding strategy types in details:
    • corporate brand
    • range brand
    • multi-brands
    • distribution brands
    • mixed branding strategies
  16. Branding strategy model: Graphical representation.
  17. Promotion: An overview of details
  18. Strategies of promotion mix: creative strategy
  19. Process of formulating Advertising strategy
  20. Strategies of promotion mix: media strategy
  21. A media plan process: An overview in details
  22. Strategies of promotion mix: personal selling
  23. Major strategic issues of personal selling (process)
  24. Strategies of promotion mix: sales promotion
  25. Strategies of promotion mix: publicity and PR
  26. Distribution System: An overview of details
  27. Criteria for distribution system in details
  28. Sales strategic and tactics decision
  29. Communication plan model: Graphical representation
  30. Selling process: An overview of details
  31. Criteria for the selling process
  32. Public relations: An overview of details
  33. Criteria for public relations
  34. Publicity: An overview of details
  35. Criteria for publicity
  36. Sales propaganda: An overview of details
  37. Criteria for sales propaganda
  38. Advertisement: An overview of details
  39. Criteria for advertisement
  40. Sponsorship: An overview of details
  41. Criteria for sponsorship
  42. Merchandising
  43. Criteria for merchandising
  44. Marketing Information System (MIS) an overview in details, definition.
  45. Sources of marketing information
  46. Marketing research: An overview
  47. Role of marketing research
  48. Marketing research process: stages in the process of the marketing process.
  49. Types of research: An overview of details
  • Qualitative and
  • Quantitative research data.

Benefits of the marketing plan and marketing strategy and marketing information system, marketing mix training materials to the clients, It will throw more lights to the understanding of the followings:

  1. Benefit in preparing a marketing plan for your new business ventures
  2. Key characteristics you need to bear in mind when preparing a marketing plan.
  3. Prepare strategies: Marketing strategy.
  4. Outline tactics for marketing strategy implementation
  5. Document proposals for marketing strategy
  6. Marketing and Strategy: An overview of details
  7. Summary contents for preparing marketing plan documentation
  8. Branding strategy: An overview of details.
  9. Promotion: An overview of details
  10. Distribution System: An overview of details
  11. Selling process: An overview of details
  12. Public relations: An overview of details
  13. Publicity: An overview of details
  14. Sales propaganda: An overview of details
  15. Advertisement: An overview of details
  16. Sponsorship: An overview of details
  17. Merchandising
  18. Marketing Information System (MIS) an overview in details, definition.
  19. Role of marketing research
  20. Types of research: An overview in details e.t.c
  21. Marketing mix: An overview in details
  22. Marketing within strategy and strategy within marketing: An overview in details

Other benefits: Our training modules will help the clients to identify the necessary result-oriented skills in marketing plan and strategies, marketing information needed to thrive for growth and ROI and increase profit margin, understand the requirements of the customer and carry out a framework needed to achieve a formidable result etc

Who needs to attend:

Marketing manager, sales & marketing manager, marketing professionals and consultant, organizational marketing executives etc

Modules for marketing plan,marketing strategy