Benchmarking principles as a tool in marketing strategy for organizational development

INTRODUCTION What is Benchmarking? Benchmarking is simply the comparison of one organization’s practices and performance against those of others. It seeks to identify standards, or “best practices,” to apply in measuring and improving performance. Why Benchmark ? 1) Identify opportunities 2) Set realistic but aggressive goals? 3) Challenge internal paradigms on what is possible? 4) […]